INDESIGN's fan favorite column, Customer Types, comes to life at the show to help you learn to recognize your customer's style type and offer them jewelry that will speak to them. By first understanding style typing and learning to recognize key indicators you can be of greater use to your clients. Second, we will showcase many, many jewels from today's top designers and resources and learn how to position those pieces towards the different types. Options abound so it's all about positioning and using the right language and visual cues to match up the right purchases.