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Friday, April 17 • 2:30pm - 3:30pm
SMART Focus: Using Customer Types to Sell More Jewelry

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INDESIGN's fan favorite column, Customer Types, comes to life at the show to help you learn to recognize your customer's style type and offer them jewelry that will speak to them. By first understanding style typing and learning to recognize key indicators you can be of greater use to your clients. Second, we will showcase many, many jewels from today's top designers and resources and learn how to position those pieces towards the different types. Options abound so it's all about positioning and using the right language and visual cues to match up the right purchases.


Speaker
avatar for Cindy Edelstein

Cindy Edelstein

President, Jeweler's Resource Bureau
Cindy Edelstein began her career as an editor at JCK Magazine. It was her years as Fashion Editor that gave her the opportunity to fall in love with jewelry designers. She founded Jeweler's Resource Bureau in 1991 with one goal and one goal only to support the growth of designer fine jewelry as a retail category, an art form and a community. Over the years she built a menu of marketing and publishing services offering expert advice, custom... Read More →

Sponsor

Friday April 17, 2015 2:30pm - 3:30pm
Conference Level, Room 303
  • Website www.womensjewelryassociation.com

Attendees (9)